The new Benefit Roller Lash Mascara* is the latest addition to Benefits makeup range & it will sit alongside their two already very popular Mascaras, They’re Real & Bad Gal. I was always more of a Bad Gal fan, They’re real was a little too crispy on my lashes & it didn’t separate them enough. Now on to Roller Lash which has been a long time in the development & I think its safe to say they have a fabulous mascara on their hands. As you would expect from Benefit the packaging is fun, girly & very cute, but the product itself lives up to expectations.

I went along to the launch event in Manchester in the cutest pink lorry which Benefit had converted into a retro hair salon. It was so much fun & the Benebabes where so sweet. We learnt all about this new release whilst eating cupcakes & drinking Champagne (of course!).

The formula isn’t going to crisp up your lashes or clump – NO CLUMPING AT ALL – hallelujah I hate my lashes to look clumpy & messy. Roller Lash grips your lashes with their fancy new brush which has tiny hooks with which you hook & roll the brush up your lashes. Simple & effective, it coats each individual lash so you get thick separated fluttery lashes that look so long and fluttery. I have been using it everyday for a week and really like the effect, my lashes feel soft & bouncy.

This mascara has been formulated so it holds a curl & I would say it does a good job at that, better than the other two Benefit Mascaras. It lifts the lashes & helps make your eyes look open & wide awake (just what I need). I wouldn’t say get rid of the eyelash curlers but why not use them to add even more curl.

So for me this new release is a bit of an all rounder & I even picked up a copy of Elle magazine to get my free deluxe sample so I have a back up. It was just too cute to pass up. If you haven’t already then make sure you get this months Elle before it sells out as Roller Lash isn’t available to purchase in stores until March & will retail at £19.50.

Products that are marked with an * have either been sent to me for my consideration or I’ve received at events. I’m under no obligation to review them on my blog. However if I do, the reviews are 100% my own.