Discovering New Beauty Brands in 2016

Trying New Beauty Brands

For me 2016 was the year of trying out brands and products I’d never used before. I was not only introduced to brands I had never heard of before but also given the chance to test out products that had been on my wish list for a while.

A few didn’t live up to expectations but I’m pleased to say most of them have become firm favourites. I thought I would share some of the ones that stood out to me. I am very much looking forward to trying more new brands this year and have a few on my radar already.

Pureology Haircare

Pureology Haircare

I had wanted to try this brand for the longest time as I’d only heard positive reviews from bloggers whose opinions I really trust. I was thrilled that the FULFYL haircare system that I tried out lived up to my expectations and my Mum even went out and purchased it for herself too. This particular range is formulated for colour treated hair and it protects your colour from fading whilst keeping your hair strong, nourished and looking super glossy. I am obsessed with it and the hair colour I used on my hair this year stayed vibrant for the longest time, I 100% put it down to using this trio.

NIOD Skincare

NIOD

Again I was excited to try this brand and I have to say its one of my favourite skincare discoveries of 2016. NIOD are a relatively new brand to the market but don’t overlook them on that count, they’re a brand that are pushing the envelope of ingredients and producing products that are fuss free, effective and pretty damn cool. Everything from their production & packaging right down to the products themselves are progressive. I have tried out a couple of their offerings this year but this Mud Mask has changed my life – well my skin. It has restored my skins radiance and I’ve certainly had fewer blemishes which pleases me greatly. I will be purchasing a lot more from them in 2017 and also trying a few products from their sister company The Ordinary.

Mac Palette Dupe

W7 Summer Nights Eyeshadow Palette

This is a budget brand that has always intrigued me, they are quite renowned for producing dupes and when I saw this MAC Burgundy Times Nine Palette dupe on MissMakeupMagpie blog I knew I had to try it. I love neutral palettes and this 9 pan palette has become a firm favourite. I’ve used it so much these past few months and if you are able to track it down (its like gold dust) then I urge you to snap it up. Its super pigmented, wearable and affordable, what more do you want!?

BRYT Skincare

BRYT Skincare 

This was a new British skincare company that I was introduced to this year but they mainly cater for younger skin and I’m certainly not in that bracket anymore. Nevertheless their skincare is gentle and although rich its not greasy or too heavy. I did enjoy trying out these three products, but I need something that offers more lift, tightening and hydration. BRYT seem to be ticking all the boxes when is comes to delivering affordable, ethical and botanical premium skincare. So if you’re under 25 then make sure you check them out. How cute and bright is their packaging too!

Skin Chemist Snail Serum Skincare

skinChemists Skincare 

This is quite a luxury brand which has a very modern minimal feel to its branding and packaging. I have enjoyed the products I have tried from them, especially the snail eye cream which I thought was very gentle and nourishing. It was very lightweight and felt cooling around my eye area, also my concealer applied so well over this. I have been using a few products from their Caviar range too but It’s still early days, so keep an eye out for a full review soon.

Ooh! Oils Cacay Facial Oil

Ooh! Oils of Heaven 

I adore using facial oils and love how versatile they are, these two from Ooh! have been a pleasure to use. The Cacay Oil was my favourite of the two and I mostly use this as part of my evening skincare routine but I do mix a little with my serum during the day of my skin is looking lacklustre. It helps to keep my skin looking radiant and hydrated and is great at reducing scaring and uneven skint one. This particular Oil has a high content of vitamin A, vitamin E and Linoleic Acid (omega-6) which have effective results in skincare.

Blank Canvas Cosmetics Eyeshadow Palette-One-

Blank Canvas Cosmetics

Another brand I had never heard of before trying this palette but I have learnt that they have a huge following, especially in Ireland which is where this brand is from. They produce high quality makeup brushes and also a range of makeup products. The eyeshadow palette didn’t completely WOW me but I did like quite a few of the shades and think they are a brand to keep an eye on. The double ended brush that came with the palette was incredible quality and Its made me want to try a few more from their huge range.

What brands did you try for the first time in 2016, any firm favourites that you would recommend?

Pureology Fullfyl Haircare System

Pureology Fullfyl Haircare System

Pureology Fullfyl Haircare System

Pureology are a brand that I have been eager to try for a long time, the reviews I read of their haircare range are always super positive so I jumped at the opportunity to test out 3 products from their Fullfyl System Range.

This Pureology Fullfyl System is 100% vegan, sulphate free and is a 3 step hair care system developed to give volume, thickness and added texture to fine colour treated hair. Their signature AntiFade Complex includes a blend of antioxidants and full spectrum UVA/UVB sunscreens which care for your colour and optimise colour retention along with protecting your locks from hard environmental aggressors and damaging free radicals. So I have loved having this range over the Summer, I live in Cornwall so spend a lot of time outside and often worried about my hair being exposed to the sun and saltwater, this trio of products have kept them feeling hydrated, soft and super glossy!

So this haircare system includes,

Pureology Fullfyl Shampoo* £16.00

This does have a nice lather despite it being sulphate free, which I like. I do find that this leaves my hair feeling very clean and I wouldn’t be able to only use the shampoo as it felt just a little dry but I guess that’s what makes this a system in that each product does a roll & the shampoo cleanses, the conditioner then goes in and adds back the moisture. The shampoo is sulphate free and contains a plant based starch Keravis which helps give texture and volume to your hair. I have naturally wavy hair & I loved the weightless texture this gave. I am also addicted to using dry shampoo and this Fullfyl shampoo made light work of removing product buildup, which is a must for me.

Pureology Fullfyl Conditioner* £20.00

This is the star of the show for me, I think that because Conditioner is the product which makes your hair feel and look healthy and glossy. You apply this after shampooing & massage it in from the roots and into the length, then you leave it for 2 minutes and rinse. This leaves your hair knot free and silky soft without hair feeling limp or product heavy.

Pureology Vegan Haircare

Pureology Fullfyl Densifying Spray* £23.00

I can be lazy when it comes to haircare and quite often skip any steps after shampoo and conditioner but I soon discovered this spray wasn’t an unnecessary step. Infact I think this is the product that adds that extra volume, texture and va va voom to your locks. You spray this on to damp hair, section by section beginning at the scalp and massaging into the roots – then work it through to the ends. Don’t use too much or you will cross the line from thicken to crispy & no one wants that! I am in LOVE with this spray & have used it after every wash – even if I have used another shampoo & conditioner (naughty)

It smells so refreshing and Summery, not that I could make out individual notes but it contains nectarine, pineapple, amber, melon, mango, a few floral touches of jasmine and tropical gardenia and lastly creamy vanilla, amber and soft woods – so it has quite the cocktail of scents but they all work so well together and all three products smell incredible.

Key Ingredients 

  • Pureology’s signature AntiFadeComplex helps keep colour wonderfully vibrant and shiny
  • PhytoBlend™, a plant-derived Amino Acid and Plant Protein, is known to wrap around hair fiber to create a further densifying effect
  • IntraCylane provides a thickening effect as it penetrates hair and crystallizes to thicken and reinforce each strand

So if you have dry, limp, flat colour treated hair then you 100% need this haircare trio in your life. For salon quality haircare Pureology are affordable and their products are Vegan, Sulphate Free & as a brand are committed to sustainability.

Pureology is available at over 1000 hair salons in the UK and Ireland & Online stockists include Feel Unique and Look Fantastic

*PR Sample